Conversion Rate Optimization

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Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of optimizing a website or landing page in order to increase the rate at which visitors become customers or complete a desired goal. It involves analyzing website traffic and user behavior, identifying areas of improvement, and implementing changes that lead to better performance. This can be done through testing different versions of website pages to determine which one produces the highest conversion rate.

More Leads and Customers
Improve User Experience
Faster Website Loading Time
Increased Revenue Without Additional Advertising Spend
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At Amplify, we’re dedicated to helping businesses grow and succeed. We understand that optimizing your website’s conversion rate is essential for success. With CRO, you will increase your web visitors conversion rate without having to spend additional marketing revenue to achieve the same goal. Imagine going from a 1% to a 2% conversion. With proper A/B testing, you’ve just doubled your prospects.

Our Methods

Heatmaps, video recordings and analytics are all effective tools used to analyze what to A/B test on a website for conversion and optimization.

Heatmaps

Heatmaps provide visual information on how users are interacting with a website. They can show where users are clicking, scrolling, and hovering on a page, which can indicate which elements are being noticed and interacted with most.

Visitor Recordings

Video recordings allow us to observe user behavior, such as how they navigate the site, how long they stay on each page, and what elements they interact with.

Analytics

Analytics provide metrics of events and goals of desired actions on the website. By recording these, you can track the conversion rate and determine where the user friction lies.

Combining these three tools gives us a comprehensive view of user behavior, so we can identify which elements of a website can be optimized and A/B tested to drive conversions.

Get A Complimentary Comprehensive Website and Marketing Analysis

Schedule a No-Obligation Discovery Call. After the call, we will do a full analysis of your website and online presence analyzing your website’s current status and competitive landscape in order to identify opportunities for improving the site’s performance and staying ahead of the competition. Don't let the word "FREE" give you the perception that it's not of any value. This report is a comprehensive audit that you can implement yourself or have us do it.